For example, “I help solo entrepreneurs grow their brands with cutting edge content marketing strategies”.
Best size for linkedin background photo how to#
If you’re not sure how to articulate this, consider using the following format – “I help X achieve Y by doing Z” It can be as simple as “opening new markets for growing luxury brands” or, “designing logos for ambitious start-ups” or “customer intelligence for growing brands.” Use your LinkedIn banner photo to tell companies and clients exactly what you do and how it can benefit them. Similar to the above, a recruiter or hiring manager will be looking for people with specific skills, listing 3-4 skills prominently on your LinkedIn banner will quickly catch the viewers' attention and will help re-enforce key messages.Ī statement about how you help companies or clients to achieve their goals is a very powerful advertising strategy. Including this on your banner will instantly reassure the searcher that they may have found the right person! When recruitment consultants or HR professionals search LinkedIn for talent, they usually have a job title in mind, for example, Project Manager or Cloud Solutions Specialist. Including your name in a bold font is a great way to stand out and be memorable, however, this it isn’t essential as you name will already be on your LinkedIn profile.
Best size for linkedin background photo full#
If you are really serious about attracting the right attention on LinkedIn, try testing each of your LinkedIn banner image designs for a week or two at a time and see if you notice any difference in the number of people who connect with or reach out to you.Ī/B testing is a standard practice in marketing and advertising and the same process will help you to optimise your profile to the full potential.Īfter all, the goal of creating an eye-catching LinkedIn banner is to generate more visits to your page.Ī great way to customise your banner is by including all or some of the following: I would advise adding a few of your favourite templates into your workspace and designing a few options and then picking the best for your profile. This will bring up a list of designs that have been created with your job in mind, unless you’re a rocket engineer, Canva has yet to get their heads around that one. To narrow down your options, type your job title or industry sector into the search bar. Having said that, the principles and process for creating and uploading a company LinkedIn banner image are fundamentally the same.Ĭanva will now offer you a large selection of templates that can be personalised to best reflect the message that you want to send. In this article we're talking about designing a personal LinkedIn banner photo, and so we’re going to select the 1584 x 396 px option. The size for a personal LinkedIn banner is 1584 x 396 px The size for a business LinkedIn banner is 2000 x 600 px There are two LinkedIn background sizes to choose from
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